A bold new partnership is here to revolutionize pet insurance for Canadians! BMO Insurance and Trupanion have joined forces to bring simple, reliable pet coverage to more pet owners across the country.
But here's where it gets controversial: despite the deep love Canadians have for their furry family members, only a tiny fraction (around 4%) of pets have health insurance. This partnership aims to bridge that gap and empower pet owners to manage their beloved pets' healthcare costs.
Ontario pet owners can now explore their options and enroll easily online through the BMO Insurance Solutions Store. The program will soon expand to other provinces, with the goal of reaching pet families nationwide by January 2026. This new digital platform is part of BMO Insurance Solutions Inc.'s commitment to making insurance more accessible and convenient for Canadians.
"At BMO Insurance, we strive to be the go-to insurer for all Canadians' needs, including their beloved pets," said Rohit Thomas, President and CEO of BMO Insurance. "By combining our financial expertise with Trupanion's industry-leading pet protection, we've created a fully digital solution that sets a new standard for pet health coverage in Canada."
Margi Tooth, CEO and President of Trupanion, shared their mission: "At Trupanion, we're dedicated to being there for the life of every pet. BMO shares this lifelong commitment, supporting customers through every stage of life. Together, we're helping pet families prepare for life's unexpected moments. With 24/7 support, unlimited payouts, and direct payment to veterinarians, we're proud to stand alongside BMO and the veterinary community to ensure pets get the care they deserve when they need it most."
Trupanion, founded in Canada over 25 years ago, has grown into North America's leading pet insurance brand, trusted by veterinarians and pet parents alike. With over one million pets protected across Canada, the United States, and Europe, Trupanion's cross-border presence and commitment to care align perfectly with BMO's own growth and reach on both sides of the border.
BMO Insurance is a trusted provider of a comprehensive range of insurance products and services, catering to the diverse needs of individuals, families, and businesses across Canada. As part of the BMO Financial Group, they are dedicated to helping clients achieve their financial goals, backed by the strength and stability of one of North America's leading financial institutions.
BMO Financial Group is a powerhouse, ranking as the seventh largest bank in North America by assets, with a total of $1.4 trillion as of July 31, 2025. Serving customers for over 200 years, BMO is a diverse team providing a wide range of financial services to 13 million customers across Canada, the United States, and globally. Driven by their purpose to "Boldly Grow the Good," BMO is committed to driving positive change and making progress for a thriving economy, sustainable future, and inclusive society.
Trupanion, a leader in medical insurance for cats and dogs, has over one million pets enrolled across North America and certain countries in Europe. For over two decades, they've given pet owners peace of mind, allowing them to focus on their pet's recovery without financial stress. Trupanion is committed to providing the highest value in pet medical insurance with unlimited payouts for the life of pets. With their patented technology, they are the only North American provider capable of paying veterinarians directly in seconds at checkout.
The BMO Real Financial Progress Index, launched in February 2021, is an indicator of consumers' feelings about their personal finances and financial progress. The index aims to spark dialogue and help consumers reach their financial goals, humanizing the often-anxiety-inducing topic of money.
The research for this partnership was conducted by Ipsos in Canada from June 10 to July 17, 2025, with a sample of 2,501 adults aged 18+ in Canada. Quotas and weighting were used to ensure the sample reflects the Canadian population according to census parameters. The surveys have a credibility interval of +/- 2.4% 19 times out of 20.
For more information and to get in touch with the media, contact Aaron Sobeski in Toronto at Aaron.Sobeski@bmo.com or (416) 867-3996.
